Last year our “Is the party really worth it?” 22 metre long billboard and mobile billboards put racehorse welfare in the spotlight. The racing industry deemed it ‘unrealistic’ and ‘a false representation of the industry’ however the events of the Melbourne Cup soon proved otherwise with two horses losing their lives.
After brain storming for this Spring Racing we came up with a number of exciting campaign ideas. Our first idea was another outdoor advertising campaign including multiple Billboards and Taxi Backs across Melbourne. Unfortunately after extensive negotiations these campaigns got rejected. Approval was given from the Outdoor Advertising Association but was then rejected by the owners of the billboard sites and taxi companies. Remember last year our billboard was pulled after the Racing Industry put pressure on the billboard site owner.
Our initial campaign getting rejected has allowed us to implement plan B – a two week Television Campaign!! Many thanks to our generous supporters for enabling us to get this advertising campaign off the ground. Our TV ad will be screened from Tuesday 20th October until Tuesday 3rd October.
‘Wastage’ is the term used for horses that exit the industry. Wastage includes both the breeding of thoroughbreds that never make it to the racetrack and thoroughbreds leaving the racetrack once their racing career has ended.
The racing industry does not have a retirement plan. This results in thousands of racehorses being sent to knackeries and slaughterhouses where they’re killed for dog meat and human consumption.
CPR believes that all racehorses deserve to live their lives through appropriate rehoming, rehabilitation and retraining programs. CPR developed a rehoming proposal which was submitted to the Racing Industry in 2014 and rejected.
DONATE TODAY to ensure we can continue these vital campaigns.
Your help is critical in CPR raising awareness and putting pressure on the Racing Industry to take responsibility and introduce adequate rehoming programs.
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